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As we progress further into 2023, establishing a robust online presence has become more important than ever for businesses. And the key to a strong online presence? A great business website. But what makes a great business website?
Here are 10 must-have features for your business website in 2023:
- Mobile-First Design: With the majority of internet traffic coming from mobile devices, having a website that's optimised for mobile is crucial. Your website should be designed with mobile devices in mind first and foremost, with a responsive design that adapts to any screen size.
- Fast Load Times: In today's fast-paced world, people don't have time to wait for slow-loading websites. Make sure your website loads quickly, ideally in under 3 seconds, to keep visitors engaged.
- Intuitive Navigation: Visitors to your website should be able to find what they're looking for quickly and easily. A clear, intuitive navigation menu that's easy to use is essential.
- Contact Information: Make it easy for potential customers to get in touch with you by including clear contact information on your website, such as a phone number, email address, and physical address.
- Clear Call-to-Actions: Your website should guide visitors towards taking action, whether that's making a purchase, filling out a contact form, or signing up for a newsletter. Clear, prominent calls-to-action are essential for achieving this.
- High-Quality Content: Your website should be packed with high-quality content that's relevant to your business and your audience. This can include blog posts, videos, infographics, and more.
- Social Media Integration: Make it easy for visitors to connect with you on social media by including links to your social profiles on your website.
- SSL Certificate: Protect your website and your visitors' data with an SSL certificate, which encrypts data sent between your website and visitors' browsers.
- Analytics Tracking: To understand how your website is performing and identify areas for improvement, you should be tracking analytics data. This can include metrics such as traffic, bounce rates, and conversion rates.
- Search Engine Optimisation: To ensure that your website appears high in search engine results, you should be optimising it for search engines. This can include strategies such as keyword research, on-page optimisation, and link building.
By including these 10 must-have features on your business website in 2023, you'll be well on your way to building a strong online presence that attracts and engages potential customers.